What is an outlet store?

When you think of outlet stores, what comes to mind?

Maybe you’ve heard someone say, “Outlet shopping is just old stock and damaged goods”, but is that really true? Absolutely not!

We’re here to bust those myths and show you why outlet shopping, especially at London Designer Outlet, is a smart and stylish choice.

What is an outlet store?

An outlet store (sometimes called a factory outlet) is a shop that sells items at discounted prices.

M&S Outlet is just one of many household favourite brands at LDO

While high streets offer limited time only sales, at outlet stores you will benefit from offers and every day bargains all year round. 

Many of the offers at outlet stores will not be found anywhere else, and despite popular belief they include on trend fashion too.

What’s even better? As the stock comes directly from the brands you know and love – the exceptional quality you’d expect still remains, as does a few extra ££s in your pocket.

“Prices are typically 50% off the original selling price, with further reductions of up to 70% in their clearance area.”

M&S Spokesperson

A spokesperson for M&S in a Guardian article says its outlets are made up of “essential and bestselling products from previous seasons that we know our customers love, so we bring them back for a discounted price at a time which is seasonally relevant, as well as excess and clearance stock.”

“Prices are typically 50% off the original selling price, with further reductions of up to 70% in their clearance area.”

If you’re looking for designer, branded items at a fraction of the cost you’re used to seeing, then plan some outlet shopping at London Designer Outlet.

What’s the difference between outlet and retail stores?

The most common difference between outlet stores and retails stores is the price. 

Outlet stores are usually less expensive than high street retail stores.  The quality of wardrobe favourites is the same, there’s just a pleasant price drop when you get to the tills.

On the high street, you’ll bag a bargain at key times of the year such as Boxing Day or during special in-store events.

At outlet stores like London Designer Outlet, you get the most for your money all year round. Come and see for yourself!

Levi’s, North Face and Guess have all recently upsized their stores at LDO. © Chris Winter

Why are outlets cheaper than normal shops?

Outlets can offer their customers discounted deals as their sale items could be excess/clearance stock or from past seasons.

That doesn’t mean they’re not popular items, but they are probably no longer available on the high street. This means the price can be decreased – often by a hefty amount!

There’s also special ‘made for outlet’ collections, meaning you’ll be able to get exclusive items at outlet stores that aren’t available elsewhere. These lines are made with outlets in mind, producing items that are high in demand and known to sell well.

Check out our latest offers for a sneak peak at what you can expect.

What day is best to shop at outlets?

We don’t want to give all our secrets away, but if you’re asking…

At LDO, Tuesdays and Saturdays are the main delivery days and your best shot of getting hot-off-the-press buys.

With bargains up for grabs every day, “the early bird gets the worm” definitely rings true. If you’re looking for a specific item in one of our 70+ stores, come early to avoid the rush and give yourself a pick of the crop on the deals and discounts available.

EXPERIENCE LONDON DESIGNER OUTLET

We’re so much more than bargain shopping at London Designer Outlet, with family-friendly restaurants aplenty and a nine-screen Cineworld cinema to enjoy.

We also host regular events and there are some store-specific offerings including tailoring, shoe fitting and gift wrapping – adding to your shopping experience!

If you’re looking for designer branded items at a fraction of high street prices, look no further than London Designer Outlet.  With over 70 stores and amazing outlet prices all year round, you’re sure to leave with a bargain. 

A flat rate event parking tariff will be in effect on 4th - 7th November in The Red Car Park. Guests spending £40+ at LDO can park for the standard tariff by validating the ticket at the Red Car Park Office before exit. Parking spaces are limited.
A flat rate event parking tariff will be in effect on 4th - 7th November in The Red Car Park. Guests spending £40+ at LDO can park for the standard tariff by validating the ticket at the Red Car Park Office before exit. Parking spaces are limited.
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