MYTHICAL GIANTS HAVE TAKEN OVER WEMBLEY PARK IN A MONUMENTAL NEW MURAL AT LDO
We’ve just unveiled a striking, large-scale new public artwork celebrating Wembley’s cultural legacy at LDO, kicking off a summer of iconic events.
“Opening Ceremony: Wembley’s Parade of The Giants‘ is a vivid celebration of Wembley’s identity. The mural captures the spirit of a place long defined by collective experience, cultural energy, and moments that become memories, arriving just ahead of one of Wembley’s biggest event summers featuring global acts including Coldplay, Oasis, Dua Lipa and Guns N’ Roses.
Installed at the heart of London Designer Outlet, Opening Ceremony reimagines Wembley’s history as a fictional parade of eight towering figures – giants who each represent a strand of the neighbourhood’s cultural DNA. From The Olympian and The Footballer to The Creative and The Superfan, these characters sees local pride takes centre stage.
The mural was created by emerging designers Kulay Labitigan, Haihan Li and Claudia Casino, graduates of the University of the Arts London.
The bold mural is packed with playful details and pop culture nods from vintage football jerseys to Taylor Swift friendship bracelets; creating an open, inclusive invitation to pause, look closer and find your own Wembley story.
Michelle D’Vaz-Plant, Head of Marketing at London Designer Outlet, said:
“London Designer Outlet has always been the heartbeat of the Wembley Park community. This mural captures the deep emotional connections people have with this place, whether it’s their first concert, a family day out, or simply walking these streets every day. ‘Opening Ceremony’ turns our shared memories into something joyful, bold, and larger than life.”